* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing. * Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques. * Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches
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- First Book Linking Place Branding and Travel Writing: This book is the pioneering work that connects the concepts of place branding with travel writing, emphasizing storytelling in tourism marketing.
What is the main contribution of the book to the fields of place branding and travel writing?
The book is the first to connect place branding and travel writing, emphasizing storytelling in tourism marketing and making a significant contribution to defining and mapping the subject.
