In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook. Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump’s presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally. Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills. Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course. This book is accompanied by a range of supporting online resources: For students: Multiple-choice questions A glossary Library of video links Web exercises Web links Additional economic resources For lecturers PowerPoint slides Answers to review questions Answers to case study questions Extended case studies Figures and tables from the book
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- Comprehensive Coverage of Global Business Issues: The textbook integrates diverse international examples and covers key topics such as globalization, emerging markets, and recent political developments to help students understand the realities of business today.
What are the primary features of this international business environment textbook?
The textbook offers diverse global examples, coverage of key topics like globalization and emerging markets, case studies on companies like Google, Oxfam, and Netflix, and extra online resources for students and lecturers to facilitate comprehensive learning.
